This stamp issue is designed to heighten public awareness for phoning Triple Zero. It has been estimated that in approximately 60 per cent of cases people who phone 000 do so for the wrong reasons.
In Australia, Triple Zero (000) is the primary national emergency number . It puts Australians in contact with the police, fire and ambulance services during a life or property-threatening, time-critical emergency.
Knowing how to call Triple Zero in an emergency can be the difference between life and death. There are three key messages to remember when calling Triple Zero. These are:
- stay focused
- stay relevant
- stay on line
It is essential the caller tells the operator the emergency service required and where they are calling from. Remembering these instructions ensures the caller receives the right emergency service in the quickest time possible.
In 1961, the office of the Postmaster General (PMG) introduced the 000 number in major population centres, and near the end of the 1980s extended its coverage nationwide. The number "000" was chosen for several reasons, one of which was zero is closest to the finger stall on Australian rotary dial phones, so it is easy to dial in the darkness.

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