South magnetic pole - 2009 AUSTRALIA

January 2009 marks the centenary of the first expedition to the South Magnetic Pole, and the recent stamps issued by Australia on 8 January 2009 commemorates that milestone in polar science and exploration. Historical images from the expedition tell the narrative of the journey, in combination with the typography, which forms a graphic element of the story. The bold white text represents the vast Antarctic landscape and its staged incline across the designs symbolises the increasing difficulty of a journey and the endurance required of the men. The sparse visual approach to the design also conveys the idea of the men at the mercy of the elements.